12 Pizza Shop Marketing Ideas to Boost Your Sales
Pizza has grown to become one of Australia's most favourite dishes. And with growing demand the competition between pizza shops has also grown. But that doesn’t mean that there aren’t any strategies to successfully drive sales in your pizzeria.
In this article, we will walk you through top pizza shop marketing ideas to boost sales and increase revenue. These creative marketing strategies will make you stand out from the rest of the competition and help you grab more customers. So, without further delay, let's dive straight into the saucy world of pizza marketing!
12 Creative Marketing Strategies for Pizza Businesses
Here are top marketing ideas to boost your sales in the Australian market:
- Use Instagram & Social Media Ads
- Offer Pizza By The Slice
- Offer Pizza Combos for Game Days
- Be Flexible with Recipes
- Try TikTok Ads
- Celebrate Holidays & Special Days
- UGC Campaigns (User-Generated Content)
- Use a Pizza Shop POS
- Accept Online Food Orders
- Organise a "Free Pizza" Contest
- Share Behind The Scenes Videos
- Implement a Loyalty Program
Use Instagram & Social Media Ads
If you’ve ever scrolled through social media, you’ve probably encountered an endless stream of tempting food photos on your feed. They’re not there by coincidence; their presence speaks to the undeniable power to capture our attention and stir our cravings.
Sharing tempting photos of pizza can successfully attract customers to engage with your post. Be consistent with your post, use proper hashtags and reply to the comments to reach the relevant audience.
Moreover, if you aren’t able to organically get people drooling over your Instagram Reels, you can go for paid ads. What you can do is spend a few dollars to reach pizza lovers in your area through these platform’s advertising services. It’s cheap and has the potential to drive tons of traffic to your pizzeria’s physical location.
Offer Pizza By The Slice
Another great pizza shop marketing strategy is to offer pizza slices instead of whole pizza. Adding pizza slices boosts affordability and broadens appeal, captivating not just the hungry, but anyone seeking a flavorful experience. Selling pizza by the slice is a relatively new concept in Australia and it actually works.
Selling individual pieces of the pizza also gives you higher profit margins. This is because you can sell them at a higher rate than the full pie’s cost divided into each piece.
Offer Pizza Combos for Game Days
Sports and pizza go hand in hand. Whether your customers crave pizza like Joey from 'Friends' or simply enjoy a slice during big games, capitalise on these moments to drive sales for your pizza store. Keep an eye on the sports calendar and promote game day combos. These can include not only pizza but also side dishes like salads, chicken wings, French fries, and more. Simplify group orders for sports fans and sweeten the deal with complimentary drinks, ice cream, or cheesy garlic bread.
Celebrate Holidays & Special Days
While we’re on the topic, why not offer ‘Joey’s Special’ every Friday of the week? That’s just one idea of creating special deals and offers that your customers cannot wait to give a taste. In fact, there are actually many more days dedicated to pizza than you might think! Mark these dates on your calendar and plan special promotions:
- February 9: National Pizza Pie Day
- April 5: National Deep Dish Pizza Day
- Third Friday in May: National Pizza Party Day
- June 11: Pizza Margherita Day
- September 5: National Cheese Pizza Day
- September 20: National Pepperoni Pizza Day
- October 11: National Sausage Pizza Day
- October 25: World Pizza Makers Day
Be Flexible with Recipes
Being flexible with recipes is another great marketing strategy for pizza shops to boost sales. Just like each topping brings out its own taste, give your customers the biggest variety of pizzas they can get. This will also set your store apart from the rest of the competition.
Experiment with different recipes, toppings, and crusts. Offer gluten-free and vegan options to cater to a broader audience. The more creative you get with your menu, the more you'll keep customers coming back for new flavour experiences.
Invest in a Pizza Shop POS System
A Pizza Shop POS system is not just a luxury but a necessity in today’s competitive market. It helps you manage all your tasty orders, track the inventory and improve overall customer service. Not only that but it also allows you to accept multiple forms of payment which makes it easier for customer to make transactions. As the pizza orders will be tracked and fulfilled faster, you will have more satisfied customers.
You May Also Like: Point of Sale Advertising Strategies
Try TikTok Ads
TikTok is an up-and-coming trend. Use the platform to create engaging TikTok ads and reach thousands of people near your store’s location. It will not only boost your brand awareness but also will gain engagement and sales.
UGC Campaigns (User-Generated Content)
Once your social media accounts are set up, you can also ask your customers to ‘share their experience’ at your pizza shop. Many restaurant owners in Australia implement this idea to get organic footfalls.
Take photos and videos of your customers enjoying their pizzas. Give these pictures back to them so that they can post in on their social media profiles. Also, ask them to tag your store while posting. You could also give out free pizzas to those who share your posts and bring you the most value.
Accept Online Food Orders
Another excellent way to drive more sales in your pizza shop is by taking your store online. Implement an online food ordering system for your pizza shop to take orders directly from your website. Moreover, integrate your pos system with the online ordering system to sync your online and offline sales.
What today’s pizza lovers want is convenience. Accepting online orders will allow you to give your hungry patrons just that. You can integrate various food delivery platforms to effectively grow the sales of your Pizza Shop.
Bonus Content: How to Start an Online Business in Australia
Organise a "Free Pizza" Contest
The next trick on our list is organising a contest. For example, run an event where customers have to eat a giant pizza within certain minutes and the winner gets free pizza for a month. Moreover, create a buzz in social media by continuously updating your weekly winners to bring more people to participate in your contest.
Share Behind The Scenes Videos
What’s next? Your pizza house and chefs are always trying to create their best pizzas for the customers. You could record short clips of your chefs in action and show your customers the pizza-making process at your pizzeria. This type of content is prone to go viral and bring tons of attention to your restaurant.
Implement a Loyalty Program
What's better than pizza? More pizza! That's the idea behind a loyalty program. This basically means that every time a customer purchases a pizza from you, they earn points. These points have a certain value and later can be exchanged for free pizzas. Effectively implement these programs with the help of the POS system so that your customers keep coming back. It's a win-win for both you and your pizza-loving patrons!
What’s Your Move?
Now that you’ve learnt all 12 of the best marketing ideas for your Pizza Shop, which ones will you implement? No matter which ones you go for, success is yours for the taking. So, keep making tasty pizzas and keep serving them hot.