8 Furniture Store Marketing Ideas to Boost Sales in 2025

Furniture is the essence of a beautiful home. But not every customer shares the same sentiment. This can make selling your timeless furniture items tough as a rock. Equally as tough is competing with the ever-evolving world of furniture retail. 

Whether you offer custom furnishing solutions or turnkey furniture packages, getting items off your shelves and into the homes of your customers is a tall task. That’s where a well-planned marketing strategy can prove to be the saving grace. 

Is marketing really necessary for a furniture store? Absolutely! Whether you sell luxe Australian lifestyle designer furniture or modern workspace items, your products won’t sell unless people know about your store. 

And, let’s be honest, only a selected few brands can stand out from the crowd and sell big numbers. So, as we dive into 2025, let's explore the 8 best marketing ideas to boost the sales of your furniture store. Get ready for a rollercoaster of tips, tactics, strategies, and trends that will elevate your furniture store to new heights!

Checklist to Promote Your Furniture Store in Australia

Here is a comprehensive checklist to promote your furniture store in Australia:

1. Go Online on Social Media
2. Run Social Media Challenges
3. Do Affiliate Marketing
4. Try Paid Ads
5. Run Limited Edition Furniture Drops or Flash Sales
6. Run Furniture Exchange Offers
7. Invest in AR-powered Apps & Websites
8. Start Selling Online

Furniture Store Marketing Strategies and Trends That Work

Go Online on Social Media

The single most impactful way to boost your sales is by focusing on Social Media. It doesn’t cost you money but it sure will cost you your precious time. 

Just take a look at a fellow Furniture Store Interior Secrets and how much attention each of their posts garner. This wasn’t just a one-day effort, it was over 6 years of continuous dedication to posting amazing pictures of neatly organised furniture items on multiple social media platforms.

They’ve shared a total of over 5000 posts and gathered over 178k followers along the way. The sales that their social media activities bring into their business is huge. Your business could be doing the same if you know how to use social media for your business. 

But it doesn’t necessarily have to take years and years of dedication. With the right set of activities, you could garner the same attention and followers within a matter of months. That’s where our second idea comes in.

Run Social Media Challenges

Because who doesn't love a challenge, right? Businesses in the food industry are constantly using fun games and challenges to engage with their audiences. For instance, take a look at this Professional Eater Katina who not only engaged in Smokey Moo’s challenge but also brought over 2 million views on her videos across multiple platforms. This means that just 1 social media influencer was enough to bring so much attention to Smokey Moo’s restaurant in Brisbane. 

You could be doing the same for your furniture store. Come up with fun and cool games and challenges people would love to participate in. And, you could also invite different social media influencers to come and try the challenge out. Challenges could be something simple like "Find the Comfiest Spot in Your Home" or "Best Furniture DIY Hack". Be creative and post your challenges everywhere on social media. That is why, Running social media challenges is the most creative marketing idea for furniture stores. 

Do Affiliate Marketing

While we’re on the topic of social media influencers, you could also partner up with them to promote your furniture online. This is a very common way that e-commerce retailers promote their products. Plus, one of the biggest perks of using affiliate marketing is that you only have to pay when a customer makes a purchase. As a result, this marketing strategy comes with a very high ROI. The best-fit affiliates for a furniture store would definitely be Interior Designers and Stylists. You can try out websites such as Commission Factory, PartnerStack, etc. to easily begin your affiliate marketing program. 

Try Paid Ads

Implementing paid ads can be another great marketing strategy for furniture stores. Once you’re in the social media game, you may also see that platforms such as Instagram and TikTok offer sponsored advertisements. This means you could get your posts and videos boosted so that you can reach a wider audience. This is called paid advertisements. They come in a lot of different forms, but here are 2 main most commonly used kinds.

    A. Paid Search

Paid search is the ads that you see on Google and other search engines when you search for something. To get a better understanding of how it looks, simply Google a popular keyword like ‘furniture store’ and any listings that say ‘sponsored’ are paid search ads. These ads bring in new customers by targeting keywords they may be searching for. Say your brand places a paid search ad that promotes your site when shoppers search for “brown couch.” This allows you to capture customers early in their buying journey. Another good part of paid search is that you will pay when someone clicks on the link. This means you will have better overall ROI. 

    B. Social Media Ads

You can also run paid advertisements on Facebook, Instagram and TikTok to reach your targeted audiences. There are multiple parameters that you can play with to make sure your ads reach the people that you want. For example, you can target people based on location, age, gender and interest. Talking about furniture stores, the best form of ads would be TikTok and Instagram video ads. Video ads are very versatile as you can showcase a lot of information about your pieces of furniture and their designs. 

Run Limited Edition Furniture Drops or 24-Hour Flash Sales

Running limited edition and flash sales campaigns is an old but efficient marketing idea to boost sales. Once you have a good number of followers on your social media profiles, you can also run ‘limited edition furniture drops’ or ‘24-hour flash sales’. 

Statistics show that these types of activities generate a 30% increase in online traffic. These also create a sense of urgency giving people more incentive to purchase from you. Announce these events on social media even through paid adverts and your customers will be racing against the clock to snag the best deals.

Run Furniture Exchange Offers

Organise limited-time events where customers can bring in their old furniture and swap it for discounts on your new products. Who doesn’t want new furniture in their homes at discounted prices, right? Plus, it's an excellent way to attract new customers while fostering a sense of community. 

Invest in AR-Powered Try-Before-You-Buy Apps & Websites

Technology has come a long way. Today, with the power of Augmented Reality (AR), you can allow your customers to virtually try out your furniture inside their homes and offices to see if it’s the right fit. Customers can put on their AR headsets and use your app or website to generate virtual life-size replicas of your furniture placed right where they want. 

Not just customers but also interior designers and stylists will want to use your app or website to easily style their new build projects just the way they imagined. Popular brand IKEA Place uses it to boost its sales. Research has shown a 19% growth in sales in retail stores with the use of AR-powered applications. So, let’s embrace the future of shopping.

Start Selling Online

Last but not least furniture store marketing idea on our list is starting an online store. Once your customers know exactly which furniture piece they want to buy after using your website, how will they buy it? That’s where you should be implementing an e-commerce system. Being able to purchase furniture online isn’t just a convenience, it’s a necessity in 2025. But you also need to make sure that your e-commerce system is mobile responsive and seamlessly integrates with your furniture store POS. 

While there are multiple POS and E-commerce systems available on the Australian Marketplace, there is only one brand that offers both in a single package - POSApt. Try our E-commerce system for Australian businesses that can seamlessly connect your POS system. Effortlessly manage sales, transactions and inventory with one robust system. 

Sell Furniture Like A Pro

And there you have it – 8 furniture store marketing strategies that will help boost your sales. 2025 is your year to thrive, apply these ideas to your marketing plan and start selling like a pro. 

Bonus Content: 10 Marketing Ideas for Small Businesses in Australia