Retail Calendar: Next big sales in Australia in 2025

Australia is a shopper's paradise, with numerous sales events throughout the year offering incredible discounts and deals. From national holidays to special retail events, there's always an opportunity to grab a bargain. Here’s a comprehensive list of the next big sales in Australia to help you plan your shopping spree.

Retail Calendar: Next big sales in Australia

Here are all the upcoming sales in Australia that you should be ready for:

January

New Year's Eve Sales (December 31): 

The day before New Year's often sees retailers offering end-of-year clearances and special discounts to attract shoppers preparing for celebrations.

Australia Day Sales (January 26): 

Australia Day is a major celebration, and it’s also a big day for sales. Stores across the country slash prices on a wide range of items, from electronics and appliances to clothing and home goods. It’s a perfect time to pick up some summer essentials.

Back to School Sales (Late January to Early February): 

As the new school year approaches, stores offer great deals on school supplies, uniforms, electronics, and stationery. It’s a busy time for parents and a good opportunity to save on everything kids need for school.

Summer Sales: 

As summer peaks, you’ll find discounts on summer clothing, swimwear, and outdoor furniture. It’s a great chance to grab some seasonal bargains.

February

Valentine's Day Sales (February 14): 

Valentine's Day isn’t just for romance—it’s also for great sales deals! Look for discounts on jewelry, chocolates, flowers, and other gift items. Many stores have special promotions for couples looking to celebrate in style.

Post-Valentine’s Day Sales: 

If you’re not too particular about celebrating on the exact day, you can find amazing discounts on chocolates, flowers, and gift sets after Valentine’s Day.

Super Bowl Sales: 

Even though the Super Bowl is an American event, it influences Australian retailers too. Look for deals on TVs, sports equipment, and snacks as fans gear up to watch the big game.

March

Easter Sales (Varies - March or April): 

Easter is a major holiday in Australia, bringing a host of sales. You’ll find discounts on Easter eggs, chocolates, clothing, and home décor. It’s also a great time to get deals on outdoor furniture and garden supplies as we head into autumn.

Labour Day Sales (Varies by state - March to October): 

Labour Day celebrates the achievements of workers, and retailers often mark the occasion with sales. This is a good time to pick up seasonal items and essentials at a discount.

March Madness Sales: 

Taking a cue from the US, Australian retailers sometimes use the theme of March Madness to offer promotions on sports equipment, apparel, and other goods.

Autumn Sales: 

As the season changes, stores offer sales on autumn clothing and home goods. It’s a great time to refresh your wardrobe and home for the cooler months.

April

Easter Sales (Varies - March or April): 

Easter sales continue into April if the holiday falls later in the month. Expect to see discounts on Easter-related items, as well as spring clothing and home décor.

Anzac Day Sales (April 25): 

While Anzac Day is a solemn occasion, some retailers offer promotions around this time. Look for deals on home goods and outdoor equipment as people prepare for Anzac Day commemorations and activities.

May

Mother’s Day Sales (Second Sunday in May): 

Mother’s Day is a prime time for sales on beauty products, fashion, jewelry, and home goods. Stores offer special promotions and gift sets perfect for showing appreciation to mothers and mother figures.

Click Frenzy Mayhem (Second Tuesday in May): 

This mid-year Click Frenzy event is a 24-hour shopping marathon featuring significant online discounts. It’s a great opportunity to snag bargains without leaving the house.

Pre-Winter Sales: 

As the weather cools down, you’ll find discounts on winter clothing, heaters, and blankets. It’s the perfect time to prepare for the chilly months ahead.

June

End of Financial Year (EOFY) Sales (June 30): 

EOFY sales are one of the biggest shopping events in Australia. Retailers offer massive discounts to clear out stock before the new financial year begins. It’s an ideal time to buy electronics, furniture, and appliances at reduced prices.

Queen's Birthday Sales (Varies by state): 

The Queen's Birthday public holiday is another opportunity for retailers to offer discounts and promotions. This is a great time to shop for fashion, accessories, and home goods.

Winter Fashion Week Sales: 

Fashion retailers often have promotions on their new winter collections during this time. It’s a chance to update your wardrobe with the latest styles.

July

Tax Time Sales: 

Following the end of the financial year, many Australians receive tax refunds in July. Retailers offer sales and promotions to encourage consumers to spend their refunds on electronics, furniture, and other high-ticket items.

Winter Sales (June - July): 

As the temperature drops, so do the prices. Winter sales in Australia typically feature discounts on winter clothing, footwear, and home heating appliances. This period is perfect for stocking up on warm essentials.

Christmas in July Sales: 

Mid-year Christmas-themed promotions bring festive cheer and great deals on holiday items. It’s a fun way to enjoy some Christmas spirit in the middle of the year.

August

Home Renovation Sales: 

With many people tackling home improvement projects during the winter, retailers offer promotions on DIY supplies and home improvement goods. It’s a great time to spruce up your home.

September

Father’s Day Sales (First Sunday in September): 

Father's Day sales focus on gifts for dads, including gadgets, tools, clothing, and sports equipment. Retailers offer special deals to help you find the perfect present for your father.

Spring Sales: 

As the weather warms up, stores offer discounts on spring fashion, gardening supplies, and outdoor furniture. It’s the perfect time to refresh your home and garden for the new season.

October

Halloween Sales (October 31): 

Although not as widely celebrated as in the US, Halloween is gaining popularity in Australia. Retailers offer deals on costumes, decorations, and candy.

Grand Final Sales (Late September or Early October): 

The AFL (Australian Football League) Grand Final is a significant event. Retailers, especially those selling sports merchandise, TVs, and party supplies, offer special deals to coincide with the event.

Spring Racing Carnival Sales (October to November): 

In the lead-up to the Melbourne Cup and other major horse racing events, retailers offer discounts on fashion, accessories, and beauty products. It’s a stylish time to shop.

Pre-Halloween Sales: 

If you plan ahead, you can find great discounts on costumes, decorations, and candy before Halloween.

Oktoberfest Sales: 

Celebrating all things German, you’ll find promotions on beer, German food, and party supplies during Oktoberfest.

November

Black Friday Sales (Fourth Friday in November): 

Originating from the United States, Black Friday has become a global shopping phenomenon. In Australia, retailers offer substantial discounts on a wide range of products, including electronics, fashion, and home goods. It’s one of the best times of the year to score major deals.

Cyber Monday Sales (The Monday following Black Friday): 

Following closely on the heels of Black Friday, Cyber Monday focuses on online shopping deals. Expect significant discounts on tech gadgets, electronics, and software. Many online retailers participate, making it a great opportunity for digital shopping.

Click Frenzy (Mid-November): 

Click Frenzy is an online sales event that takes place twice a year, in May and November. It’s a 24-hour shopping marathon featuring exclusive deals from a wide range of online retailers. It’s an excellent opportunity to snag bargains without leaving the house.

Singles' Day Sales (November 11): 

Originally a Chinese shopping festival, Singles' Day has gained popularity in Australia. Retailers offer discounts targeting single shoppers, but the deals are available to everyone. It’s a day filled with flash sales and promotions, especially in the online retail space.

Movember Sales: 

Movember isn’t just about growing moustaches—it’s also about raising awareness for men’s health. Look for discounts on grooming products and special promotions that support men’s health initiatives.

Small Business Saturday (Last Saturday in November): 

Following Black Friday, Small Business Saturday encourages consumers to shop at local and small businesses. It’s a great way to support the community and find unique products with special deals.

December

Boxing Day Sales (December 26): 

Boxing Day is one of the biggest shopping events in Australia, taking place on December 26th. Retailers offer significant discounts and promotions to attract shoppers looking for post-Christmas bargains.

New Year’s Sales (January 1): 

Kick off the new year with great deals on a variety of products. Many retailers offer clearance sales to make room for new stock, allowing shoppers to take advantage of significant discounts on fashion, home décor, and more.

12 Days of Christmas Sales (December 13 to December 24): 

In the days leading up to Christmas, many retailers offer daily deals and promotions, encouraging last-minute shopping for gifts, decorations, and festive food.

Summer Prep Sales: 

As summer approaches, you’ll find discounts on essentials like swimwear, outdoor furniture, and BBQ equipment. It’s a great time to get ready for the warmer months.

Maximise Your Retail Sales

Australia’s retail calendar is packed with key upcoming sales events that present significant opportunities for businesses to boost their sales and connect with customers. By aligning marketing strategies with major events like Boxing Day, Black Friday, and EOFY sales, retailers can capitalise on heightened consumer spending. Planning ahead for these events allows you to strategically promote discounts, special offers, and seasonal products, attracting more customers to your store. 

A POS system helps track inventory in real-time, ensuring you have the right products in stock to meet the high demand. It can also analyse sales data from previous years to help you predict trends and plan your promotions effectively. Stay ahead of the curve by marking these key dates on your calendar, preparing in advance, and leveraging these peak shopping times to maximise your retail sales and grow your business.