11 Marketing Strategies for Restaurant Businesses in Australia 2025

“I saw restaurants thriving and wanted a piece of the pie. So I started my own restaurant in Australia. But it’s not doing so well. What should I do?” - Anonymous Restaurant Owner 

If you’re facing the same problem and want to get more customers in your restaurant, continue reading this article. The restaurant business is highly competitive with ever-changing demands from its customer base. Therefore, as a restaurant owner, it is essential to stay ahead of the competition by implementing effective marketing strategies. 

Not much of a marketing expert? Don’t worry! We will be taking you through. In this blog, we will discuss 11 marketing strategies to help restaurant businesses thrive in Australia in 2025. These strategies encompass both online and offline tactics, aiming to attract new customers, engage existing ones, and increase brand awareness.

Importance of Marketing in a Restaurant Business

Marketing plays a vital role in the success of a restaurant business. It helps create brand awareness, attract and engage customers, and drive revenue and growth. 

Without marketing, a restaurant may struggle to reach its target audience. In this highly competitive industry, effective marketing strategies are essential to keep your restaurant business afloat and drive success.

Marketing can come in different forms, online or offline. Offline marketing tactics have been slowly outdated because of the efficiency and cost-effectiveness of online ways. 

Online marketing channels can be used to showcase your menu, tasty food items, and amazing customer service. It enables you to communicate the value of your food offerings and convince customers to dine at your restaurant.

Now that you know the importance of marketing, let’s explore the best marketing strategies for the restaurant business in Australia. 

Restaurant Marketing Strategies: 11 Tips to Follow 

Optimise the Google My Business (GMB) Profile

Google My Business is a powerful tool that allows you to manage your online presence in your local area. Ensure your GMB profile is complete with accurate NAP (Name, Address and Phone Number) information. 

Moreover, include accurate opening hours, contact details, menus, and high-quality images. Encourage customers to leave reviews, respond promptly, and utilise GMB features such as Q&A to engage with potential diners. You can place a QR of your GMB profile in your restaurant so that customers can easily find the page. 

Be Active on Instagram and TikTok

We have all seen our fair share of viral TikToks of tasty cuisine and wanted to give it a try. That’s how you can attract customers as well. Social media platforms like Instagram and TikTok have become increasingly popular platforms for online marketing for restaurants. 

Share appealing food photos, behind-the-scenes content, and engaging videos showcasing your dishes, ambience, and unique offerings. Collaborate with influencers and run contests to expand your reach and increase brand visibility. 

Run Loyalty Programs

Implementing a loyalty program can incentivize your customers to come back to your restaurant. Offer exclusive discounts, freebies, or a points-based system where customers earn rewards for repeat visits. 

Implement a  Restaurant Point Of Sale System that has a built-in loyalty system. At POSApt you can not only streamline your business operations but also can run loyalty programs for your customers.

Try Email Marketing

According to stats, email marketing has the highest ROI coming down at $36 for every $1 spent. It is the most cost-effective way to reach your target audience directly. 

Collect customer emails through online reservations or sign-up forms on your website. Send regular newsletters with special offers, menu items, and upcoming events to keep your customers engaged and encourage repeat visits.

Invest in Push Notification Marketing

Push notification is a great way to keep your restaurant at the forefront of your customer's minds. Send notifications about limited-time offers, special events, or new menu additions. Implement personalised messaging based on customer preferences to enhance the effectiveness of your campaigns.

Get an Online Ordering System

In the age of convenience, offering online ordering is crucial. Set up an Online Ordering Software to give your customers the choice of ordering food from their homes. Add clear menus, attractive food photos, and convenient payment options to encourage customers to order directly from your restaurant.

Build an Attractive Website

Your website is a reflection of your brand. A website can work as a platform for online ordering as well. Invest in a visually appealing and mobile-responsive website. 

Showcase your menu, provide information about your restaurant, and highlight customer testimonials. Integrate your website with an online ordering system for better shopping experience.

Provide Appealing Offers and Discounts

More often than not, a well-thought-out offer and discounts are the best marketing strategies for restaurant businesses. Offers such as happy hour specials, weekday lunch promotions, or seasonal discounts can attract new customers and encourage repeat visits. 

You can also think of your own custom offer your customers would enjoy. These offers can be promoted through your website, social media channels, and email newsletters.

Optimise Your Menu

To make sure your restaurant is up to current food trends, review your menu regularly and make necessary changes. Highlight new food offerings and healthy options. You might also consider adding unique and signature dishes that set your restaurant apart from the competition.

Create Exciting Challenges Online or Offline

When we think of food-eating challenges, we think of BeardMeatsFood. If you’ve ever watched any of his Youtube videos, you’d know how engaging a Food eating challenge can be. And these types of challenges attract customers to your restaurant. 

So, think of a great challenge or contest that you could run. Encourage them to share photos of their dining experience and participate in your food challenges. Offer rewards to winners and share the content on your social media channels to generate buzz and attract new customers.

Launch a Referral Program

Word-of-mouth marketing is powerful. Launch a referral program where customers can refer friends and family in exchange for discounts or rewards. Offer incentives to both the referrer and the new customer to encourage participation and expand your customer base.

Final Take

The restaurant industry is undoubtedly one of the most competitive businesses to get into in Australia. And, without a proper marketing strategy, you are most likely to have dry days, even on weekends. By employing the above 11 restaurant marketing tips for restaurant owners, the business will thrive in no time. 

FAQs: 

What are the best marketing strategies for restaurants in Australia?

Here are the best restaurant marketing strategies for restaurants in Australia: 

1. Optimise the Google My Business (GMB) Profile
2. Get an Online Ordering System
3. Invest in Push Notification Marketing
4. Create Exciting Challenges Online or Offline
5. Provide Appealing Offers and Discounts

What marketing strategies do Big Food Businesses Use?

Most big food businesses in Australia make use of at least 5 or 6 of the above-mentioned marketing strategies. However, even if you plan to do the same things, make sure to add your own unique touch. To get more conversions, it is better to invest time and money in restaurant marketing.

What are the 3 main marketing tips for Restaurants?

The 3 main marketing tips for restaurants are:

1. Digital Marketing and social media marketing.
2. Run Loyalty Programs, discounts and special events.
3. Integrate an online ordering system with your website. 

Also Read:

1. How to Start a Restaurant Business in Australia
2. New Store Opening Marketing Strategies